Good ideas lead to great results.
After more than two decades working for global PR agencies, Neal Flieger founded Good Ideas PR. Ideas create powerful language and solve problems.They establish relationships and foster engagement. Good Ideas are the basis of powerful reputations and enduring brands. Everybody likes good ideas.
25+ years turning strategy into good ideas
Specializes in counseling clients
Neal specializes in counseling clients around the intersection of “license to operate” and policy issues.
Worked with the biggest brands
Samsung, Scotts Miracle-Gro, Monsanto, MasterCard, Microsoft, NFIB, U.S. Department of Commerce, Substance Abuse and Mental Health Services Administration, NHTSA,Smithsonian Institution’s National Museum of the American Indian.
Diverse political advisory
Neal worked for the Clinton Administration as deputy administrator of USDA's Food and Consumer Service, on Capitol Hill as director of communications for the House Select Committee on Hunger, and in various roles for Democratic presidential campaigns.
Services
Communications Workshops
A variety of facilitated half day and full day workshops that help teams align around best approaches
Audience
An interactive activity designed to pinpoint essential target audiences for marketing campaigns.
Message
Team exercise to craft a set of ideas that can be used to persuade a target to a particular POV or action.
Strategy
Research audience and stakeholders to test ideas, messages, and campaign potential. Use focus-groups and surveys for impactful insights.
Trainings
Specialized in-person sessions to help speakers build skills, stay nimble, and achieve results
Presentation
How to relate to slides and images, how to make sure the presentation is memorable, presentation storytelling, transitions, and developing a theme for a presentation.
Media
Learn media interview basics, including bridging, flagging, illustrating, and soundbites. Practice messaging for upcoming interviews, stay on message, steer interviews, ignore questions, handle surprises.
Message
Help development and persuasion teams build skills at reading and developing an opportunities, effectively managing a conversation from the opening introduction to securing a commitment.
Research and Insights
Full range of primary research offerings to test, probe, and inform strategy
Survey Design & Implementation
Design sophisticated surveys for broad or specific audiences, for message testing, brand reputation, and issue management
Focus Groups
Partner with experienced group moderators to select markets, build panels and develop moderators guides that probe issues and explore the beliefs behind opinions
Insights and Presentations
Results reporting in engaging, accessible deck presentations that can be delivered to client teams, or modified for their own use